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Online Marketing | ZDG Consulting

Online Marketing

Social Media Social Media
Content Management Content Management

Servicios Principales

Social Media Marketing & Advertising

 

Marketing social es la aplicación de las técnicas del marketing comercial para el análisis, planeamiento, ejecución y evaluación de programas diseñados para influir en el comportamiento voluntario de la audiencia objetivo en orden a mejorar su bienestar personal y el de su sociedad.

Nuestra empresa lo ayudará a contactarse con potenciales clientes, creando o gestionando contenido que atraiga la atención y generen interés genuino en los lectores de forma tal que lo compartan en sus redes. Adicionalmente creamos y diseñamos Fan Pages, aplicaciones de Facebook, y publicidad en dicha red social para promover su empresa o producto orientando los anuncios a un target segmentado por edad, ubicación, gustos e intereses, etc.

Tácticas

Twitter

Twitter permite que las empresas promocionen sus productos individual y personalizadamente. El uso de un producto o servicio puede ser explicado en mensajes cortos, los cuales tienen más probabilidades de ser leidos. Estos mensajes aparecen en el “muro” de los seguidores. Esta interacción puede crear una conexión entre el producto, servicio o empresa y el individuo. Twitter promociona un producto en tiempo real.

Facebook

Los perfiles de Facebook son mucho más detallados que los de twitter, permiten descripciones más largas, videos e imágenes. Los videos son un punto importante ya que pueden demostrar el funcionamiento de un producto, Los mismos tambien pueden mostrar testimonios de otros usuarios y los seguidores pueden comentar acerca del producto para que el resto de los seguidores lo vean.

La estatégia para extender el alcance con historias patrocinadas y adquirir nuevos fans con los anuncios de Facebook son la mejor forma de obtener potenciales clientes. Estudios muestran que las marcas hoy en día incrementan sus seguidores en un 9% mensual, duplicando su base de fans aproximadamente dos veces por año.

Google Adwords

 

Google AdWords is Google’s main advertising product AdWords offers pay-per-click (PPC) advertising, cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one headline consisting of 25 characters and two additional text lines consisting of 35 characters each. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.

ZDG Consulting offer account management as a business service. This allows organizations without advertising expertise to reach a global, online audience.

Search Engine Optimization

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s “natural,” or un-paid (“organic” or “algorithmic”), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

Search Engine Marketing vs Search Engine Optimization

SEM is the wider discipline that incorporates SEO. SEM includes both paid search results (like Google Adwords) and organic search results (SEO). SEM uses paid advertising with AdWords, pay per click, article submissions, advertising and making sure SEO has been done. A keyword analysis is performed for both SEO and SEM. SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices.

Account Management Services

Right use of keywords to target your audience and staying competitive with others who are advertising in the same space. Covering keyword advice and formatting, core keywords, negative keywords, keywords lenght, and keyword variations and modifiers.

ZDG Consulting creates your Ads not only for Google Adwords, we design advertisement that displays tweets, videos and links to its various social networking profiles such as Facebook, MySpace, Twitter, YouTube, and more,

ZDG Consulting provides our client with the most impresive statistics to follow the campaign results, monthly weekly or even daily. We use other tools like Google Analytics, conversion tracking and SEO tools to give even more accurate data.

Right use of keywords to target your audience and staying competitive with others who are advertising in the same space. Covering keyword advice and formatting, core keywords, negative keywords, keywords lenght, and keyword variations and modifiers.

ZDG Consulting creates your Ads not only for Google Adwords, we design advertisement that displays tweets, videos and links to its various social networking profiles such as Facebook, MySpace, Twitter, YouTube, and more,

ZDG Consulting provides our client with the most impresive statistics to follow the campaign results, monthly weekly or even daily. We use other tools like Google Analytics, conversion tracking and SEO tools to give even more accurate data.

Right use of keywords to target your audience and staying competitive with others who are advertising in the same space. Covering keyword advice and formatting, core keywords, negative keywords, keywords lenght, and keyword variations and modifiers.

ZDG Consulting creates your Ads not only for Google Adwords, we design advertisement that displays tweets, videos and links to its various social networking profiles such as Facebook, MySpace, Twitter, YouTube, and more,

ZDG Consulting provides our client with the most impresive statistics to follow the campaign results, monthly weekly or even daily. We use other tools like Google Analytics, conversion tracking and SEO tools to give even more accurate data.

Right use of keywords to target your audience and staying competitive with others who are advertising in the same space. Covering keyword advice and formatting, core keywords, negative keywords, keywords lenght, and keyword variations and modifiers.

ZDG Consulting creates your Ads not only for Google Adwords, we design advertisement that displays tweets, videos and links to its various social networking profiles such as Facebook, MySpace, Twitter, YouTube, and more,

ZDG Consulting provides our client with the most impresive statistics to follow the campaign results, monthly weekly or even daily. We use other tools like Google Analytics, conversion tracking and SEO tools to give even more accurate data.

Right use of keywords to target your audience and staying competitive with others who are advertising in the same space. Covering keyword advice and formatting, core keywords, negative keywords, keywords lenght, and keyword variations and modifiers.

ZDG Consulting creates your Ads not only for Google Adwords, we design advertisement that displays tweets, videos and links to its various social networking profiles such as Facebook, MySpace, Twitter, YouTube, and more,

ZDG Consulting provides our client with the most impresive statistics to follow the campaign results, monthly weekly or even daily. We use other tools like Google Analytics, conversion tracking and SEO tools to give even more accurate data.

Casos de Éxito

Si desea saber más acerca de marketing social y publidad online, lo invitamos a que lea nuestros casos de éxito, donde se detalla información acerca de como nuestras campañas ayudaron a nuestros clientes.

Learn more

Nuestros servicios

Desarrollo de Software

Aplicaciones multiplataforma que se adaptan a sus necesidades, desarrollo de web services e interconexión de sistemas.

Outsourcing

Tercerice su área de sistemas y comunicaciones, soporte técnico, administración de servidores y call centers.

Comercio Electrónico

Obtenga su propia tienda virtual y comercialice sus productos en todo el mundo, con la plataforma más moderna del mercado.

Marketing Online

Incremente su cartera de clientes, aumente su presencia en internet y en las redes sociales. Invierta en publicidad inteligente.

Desarrollos Web

Desarrollamos sitios interactivos, interconectados y sociales, pensando en la calidad, efectividad y originalidad.

Soluciones Móviles

Aplicaciones inteligentes que le permitirán manejar su empresa desde la palma de sus manos, o promocionar sus productos y servicios de una forma original y moderna.